The old music industry folks will tell you it costs a lot of money to “break an artist”, and that’s still true, no matter how “connected” our world becomes. But what if there were a series of venues that expressed an interest in new music, a globally present and progressive brand who’s lobby areas were a breeding ground of creative and forward thinking pioneers, all with a passion, business and love of music.
Enter W Hotels, who in partnership with burn, sees them become music incubator, venue and sonic collaborator. W Hotels and burn DJ Lab Artists have launched their debut EP at the Ibiza International Music Summit (IMS). The EP sees six international rising DJ’s and Producers in a collaborative effort to keep music lovers on the edge of their achingly hip seats. This is the fifth year W has teamed up with the three-day summit, presented by music legend Pete Tong.
The partnership between W and burn is a no-brainer of sorts given the expenses to break an act today. The hotel’s promise of bringing you what’s New/ Next is clearly in synch. The launch of the EP is the latest step from the DJ Lab program initiative last year and features totally original content.
Paul James, Global Brand Leader for W, St Regis, and The Luxury Collection says, “W Hotels has long had a passion for supporting emerging music talent, and for the first time ever, music lovers around the world can experience the newest cutting-edge sounds emerging from the DJ Lab. From the beaches of Koh Samui, where this year’s Lab took place, to the sound systems and personal devices of our guests and loyalists, W, together with burn and the program’s premier music mentors, is able to further showcase these rising DJs to a truly global audience.”
A lot of hotels say they have a passion for music, but W take this love one step further and create a full scale initiative that sees them celebrate industry mentors including Michaelangelo L’Acqua, W Hotels Global Music Director; Paul Oakenfold, original pioneer of DJ culture and world-renowned record producer/DJ; DJ White Shadow, two-time Grammy nominated producer, composer and instrumentalist for Lady Gaga; James Lavelle, A&R label boss, recording artist and DJ; and Andy Caldwell, two-time Grammy nominated DJ producer, to create original tracks for the official DJ Lab EP, developed in collaboration with Popshop Agency.
For the full track line-up starwoodpromos.com/whotelsmusic
To download the EP, hit the jump beatport.com/release/dj-lab-ep
Image above of W Hotels & burn DJ Lab Artists
Photo: Business Wire