Karen Richardson, Generator Hostels

Engineers / April 24, 2014

“We are creating a platform that facilitates local emerging talent across all the artistic disciplines and media.” Karen Richardson

Karen joined Generator as Chief Operating Officer of Generator in 2011. She has wide experience in marketing, customer service, operations, e-commerce, brand development and change management globally. Karen spent a number of years at British Airways in management roles across customer service, marketing and IT. She then spent time as Customer Service Director on the board of Vodafone UK. Before joining Generator Hostels Ltd as Chief Operating Officer, Karen ran her own consultancy, working on change projects for various large organisations such as Bupa, Ernst & Young, and Patientline.

THC: What inspires you and why?

Karen: New innovative ideas and concepts that challenge current thinking.  At Generator we try to create spaces and events for the open minded and culturally curious guest.

THC: How did you get into your business?

Karen: A passion for travel and hospitality and a desire to be part of an organisation carving a path as a leader in a visionary, new and innovative concept.

THC: What are you working on right now?

Karen: Our goal is to bring together all aspects of food, beverage, media, music and art to create a unique, compelling and contemporary experience that excites all the senses. We are creating a platform that facilitates local emerging talent across all the artistic disciplines and media. A destination that will excite the young international explorer.

THC: How do you see your space evolving?

Karen: Unlike hotels we see our spaces as contemporary, cutting edge, design led social meeting places where guests and locals can meet new friends and experience interesting events and happenings. Spaces need to be linked to exceptional social media.

THC: Where’s your favourite spot around the world?

Karen: I love sitting and relaxing with a drink on our Copenhagen property terrace. It is the perfect place to unwind in the evening sun whilst sipping a Generator cocktail creation, talking to friends. Copenhagen is a warm and welcoming city with a reputation for incredibly well designed and creative products. We are lucky enough to be situated right in the heart of the creative district off Kongens Nytorv.

THC: What’s your favourite injection of culture into a brand?

Karen: Festa Major de Gracía inspired cluster of over 200 floating lights hovering above the lounge and bar designed and handmade by local artist Julia Plottier. This wonderful piece, infused with local culture created a fantastic centre piece and talking point.


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