“From a very early age, anything creative has shaped my world and inspired me.” Michael Berg, Creative Director
As Creative Director Michael is responsible for everything to do with club members, Gallery and Art programmes throughout the building, event programming and all corporate event hires. His award winning team collectively produce over 1000 events a year. Michael has three times been voted into the top 50 Events people by Event Magazine.
Michael joined the Hospital Group in 2003, from Crusaid, where as Head of Events & Major Donors he created ‘The Annual Heat/ Crusaid Auction’ and ‘The UKC Hero Awards’ honouring Sir Elton John and Liza Minnelli. Prior to this, Michael spent ten years as a talent agent representing actors, writers, directors, composers in all aspects of theatre, film and television, both here in the UK, and in America, Canada and Australia. Michael is keenly interested in urban regeneration and serves as a trustee of The Shoreditch Town Hall Trust, as well as having served on various planning committees.
THC: What inspires you and why?
MB: Literally everything, waking up in the morning being alive and having the freedom to be. From a very early age, anything creative has shaped my world and inspired me.
THC: How did you get into your business?
MB: Completely by accident. I was helping out a friend on a tricky event. Then came the realisation that I had a bit of a flair for hospitality and yes, getting paid for it too!
THC: What are you working on right now?
MB: So many projects, the campaign for launching the new bedrooms, hclub 100 2015, the members event programme, Sustainability Week 2015 and lots of smaller projects.
THC: How do you see your space evolving?
MB: I believe it evolved in response to the needs of our members and the constantly changing environment we live in.
THC: Who’s your hero or icon?
MB: Tom Ford & Halston.
THC: What’s your favourite spot around the world?
MB: Any secluded beach in Ibiza.
THC: What’s your favourite injection of culture into a brand?
MB: Being able to take reference points from differing creative mediums and fuse them together into a rich tapestry.