Soho Hotel, London

Reviews / February 7, 2014

Contributor/ Imran Hussain

Best Known For
When Tim and Kit Kemp went to town on their first hotel all those years ago, it was met with great critical acclaim. The Dorset Square Hotel was their first and in a beautifully written tale, it is also their most recent after they re-acquired it only two years ago.

The Good Stuff
Firmdale Hotels have a style, but all great artists do. When in their hotels you’ll always be wrapped in a space that is familiar, architecturally intriguing and most of all, fun. The Soho Hotel is no exception, a beautiful hotel offering a unique lobby, bar and library atmosphere. The library rooms are a wonderful retreat for those wishing to have those more serious and private meetings.

The Vibe
The rooms are simply a delight, plush, elegantly designed. Our most critical point of interest in hotels is a sense of timelessness, and its in this aspect that Soho Hotel really delivers and stands heads and toes above the rest. Walking through the lobby, corridors and bedrooms, you wouldn’t be blamed for wondering what era you are in. And this is ideally because it cannot be defined. You are quite simply in the Firmdale era, and that’s never a bad thing.

Inside the hotel – 8/10
Plush, beautiful, with excellent service.

Outside the hotel – 9/10
You’re in Soho, you can find anything you want in Soho, day or night.


Image courtesy of Firmdale Hotels

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Imran Hussain
Current Editor of The Hotel Culture. In previous roles he has worked within the boutique hotel sector for over 10 years including myhotels group & the Great Northern Hotel holding the title Marketing Director at both. He has secured European Hotel Design nominations, best website awards and created cultural marketing initiatives as well as delivering strategic brand partnerships with the likes of Film4, Tiffany & Co., Somerset House, Coco de Mer and A Hedonist's Guide to. Follow Imran @Imran_Hussain Or read more about him at his contributor page

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