Vice Media

The Power of Influence

Written for BLLA Symposium in Santa Monica Hotels: cultural influencers and influences Influence is the lifeblood of today’s commercial world. Savvy brands understand the power of harnessing influencer networks, creating brand collaborations and leveraging cultural capital – whatever it takes to spur the public into action. As industries look to their peers for inspiration, we explore the […]

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Morgans & Vice

So by now you’ve figured that strategic brand collaborations are the hot thing in hotel-land. Well, this is something quite different from the creators of “hotels as theatre”. Vice Media’s food channel, Munchies have just announced a global partnership with Morgans Hotel Group to create “Dinner Party”. This is a gateway city, roaming high concept,

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