We love it when hotels embrace their neighbourhoods. It’s a big thing for us, mainly because it means acknowledgment that guests visit a location as much as they visit a hotel, but it also shows us that they understand their context, surroundings and the local culture within. And boy does New York, personify culture. Enter […]
The old music industry folks will tell you it costs a lot of money to “break an artist”, and that’s still true, no matter how “connected” our world becomes. But what if there were a series of venues that expressed an interest in new music, a globally present and progressive brand who’s lobby areas were
It was during a chance meeting with an old colleague at Ace Hotel Shoreditch, whilst philosophising over zeitgeist hotel brands, that it dawned on me that the new approach to travel marketing and content isn’t just about lifestyle: it’s a whole new mindset. It wasn’t a statement by my colleague that triggered this thought, nor
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