For those of you who don’t know, LE Miami represents the future of the hotel industry. This is a consortium of folks who have walked the walked and truly earned their stripes.
LE Miami connect influential travel buyers representing the creative class clientele with the edgiest and most rebellious international travel brands. Their mission is to identify and combine the progressive hoteliers that are pushing boundaries and changing landscapes in other words, the positive nuisances to the traditional hotel brands.
The LE Miami Awards for 2014 applications are now open and the categories have seen some changes.
1. GREATEST INNOVATION/DISRUPTION
LAST YEAR’S WINNER: ACE HOTEL
2. MOST ORIGINAL CAMPAIGN
LAST YEAR’S WINNER: DESIGN HOTELS – FINDING INFINITY
3. MOST CREATIVE COLLABORATION
LAST YEAR’S WINNER: ANDAZ GLOBAL (BEST PARTNERSHIP)
4. BEST INTERACTION WITH NEIGHBOURHOOD
LAST YEAR’S WINNER: MATUETÉ – THE MORRINHO PROJECT
5. SEXIEST DESIGN
LAST YEAR’S WINNERS: THE UPPER HOUSE (BEST DESIGN), KENOA (SEXIEST HOTEL), DOWNTOWN MEXICO (BEST RENOVATION/REINVENTION)
6. GREATEST GUEST EXPERIENCE
LAST YEAR’S WINNERS: THE STANDARD HOTELS, TOWN HALL LONDON (MOST INNOVATIVE FOOD/BEVERAGE)
To enter the LE Miami Awards 2014, travel brands or their PR agencies must submit an entry using the official application form by 9am GMT on Friday 28 March. Go to lemiami.com/Awards.html for Terms & Conditions and to apply. The shortlist will be announced in April 2014 and the winners decided by a dynamic panel of travel-savvy, high profile creatives who understand the collision of luxury and lifestyle.
To find out more about how LE Miami is defining the evolution in contemporary travel and for details of this year’s event on 9-12 June 2014, go to lemiami.com.