Retail

The Power of Influence

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Written for BLLA Symposium in Santa Monica Hotels: cultural influencers and influences Influence is the lifeblood of today’s commercial world. Savvy brands understand the power of harnessing influencer networks, creating brand collaborations and leveraging cultural capital – whatever it takes to spur the public into action. As industries look to their peers for inspiration, we explore the […]

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All boxed up by The Hox

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The Hoxton Hotel is taking it to the streets with hip Shoreditch shopping mall BoxPark. BoxPark opened in 2011 by CEO Roger Wade. The concept is constructed of stripped and refitted shipping containers, creating unique, low cost, low risk pop-up retail outlets. BoxPark is jammed with mixes of fashion and lifestyle brands as well as cafes

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