“…each Ted store is tailored to reflect both his own style and immediate surroundings.” Ray Kelvin CBE, founder & CEO Ted Baker Born in London, Professor Ray Kelvin CBE is the founder and CEO of Ted Baker. Coming from a long line of family fashion retailers, it could be said that his choice of career was preordained. […]
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“I love seeing different brands come to together and produce something that actually works.” Jamie Ferguson, Drake’s London Jamie is the Online Editor for Drake’s London. Founded in 1977 by Michael Drake, the original Drake’s collection was comprised of men’s quality scarves. A range of English handmade ties and pocket squares quickly followed, which swiftly
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The digital world and social media forced our hand folks, we need to connect with one another, and savvy brands are well aware that the best way to achieve this is by driving experience. Enter the millennial buzz phrase “experiential marketing”, due to this shift, we’re now obsessed with events and as brands, strategically we’re
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