The digital world and social media forced our hand folks, we need to connect with one another, and savvy brands are well aware that the best way to achieve this is by driving experience. Enter the millennial buzz phrase “experiential marketing”, due to this shift, we’re now obsessed with events and as brands, strategically we’re […]
Lights, camera, cultural programming Read More »
So for those who don’t know LE Miami is part of the revolution, entrenched in recognising the polarising shift in contemporary travel. For the second year this June LE Miami have called the travel glitterati ocean/poolside to the party capital of the US, Miami. This event sees travel buyers connect with hotels in a way
The old music industry folks will tell you it costs a lot of money to “break an artist”, and that’s still true, no matter how “connected” our world becomes. But what if there were a series of venues that expressed an interest in new music, a globally present and progressive brand who’s lobby areas were
