“A space is always a work in progress, developing, evolving and refining the idea.” James Shaw, Albam Clothing
James founded Albam in 2006, the Modern Crafted Clothing quickly earned the brand critical acclaim and a loyal customer following. Winner of Independent retailer awards in The Telegraph newspaper and Timeout magazine. James has championed the importance local trade, having gained considerable knowledge of the UK manufacturing landscape with Albam. Alongside Albam, James is currently developing an activewear concept while consulting for both start-ups and international brands wishing to take advantage of UK manufacturing.
THC: What inspires you and why?
James: Movement. Big, small, long distance, short distance. An early morning run in a new city, scoping out what to do and where to go before the area comes alive is like an instant hit of inspiration for the day and beyond.
THC: How did you get into your business?
James: I simply felt I could make a difference. The point of view I have is simple: Great ingredients x Well made x Delivered Simply. It goes for anything. The aesthetic may change but the principle is the common theme.
THC: What are you working on right now?
James: A sportswear lifestyle concept of my own and also working with a couple of brands developing them for the future.
THC: How do you see your space evolving?
James: The space will grow. New concepts and ideas to build will take me further afield which I am very much looking forward to. It will also start to make sense to other steps that have been taken. A space is always a work in progress, developing, evolving and refining the idea.
THC: Who’s your hero or icon?
James: There are lots of people who have inspired me, I prefer to take that part and not hold on too much. Heroes have dark sides too!
THC: Where’s your favourite spot around the world?
James: Citywise it is Berlin/Antwerp for me at the moment. The European culture is very appealing to me. Otherwise, I find the Forest of Fontainebleau outside Paris to be very cleansing.
THC: What’s your favourite injection of culture into a brand?
James: Aesop skincare as a brand has travelled incredibly well and uniquely to each country and more specifically each location. Individual store design, approachable placement in local positions. All reinforced by fantastic product.
