Sanderson, London

Reviews / June 20, 2014

Contributor/ Imran Hussain

Best Known For
The Sanderson was amongst the first in Ian Schrager’s London stable of stylish hotels. Superstar designer Philippe Starck hit London early 2000 with this along with equally legendary St Martins Lane. They’re both incredibly reminiscent of Salvador Dali’s finest work. The building also used to be the old sewing factory from 1865-1992, of the same name.

The Good Stuff
The bar is still a staple in the city, but more hip than this is the Purple Bar just off the lobby. The latter is cosy, colourful and dimly lit. The former being the opposite proving both bold and brave; a stage for the glamorous.  One of my favourite parts of the building is the Agua Spa, with tall lofty ceilings, long flowing drapes and a calm atmosphere that contrasts the public areas. We recommend breakfast in the courtyard and the famous Afternoon Tea. It’s no ordinary Afternoon Tea, that’s not Morgans’ style, this is the Mad Hatter’s Afternoon Tea. Serving up everything from fruit jellies to Victoria sponge, as well as strawberries and cream and more, each of these delights takes both name and inspiration from the famous movie. All delivered to you in a suitably themed fashion with menus in vintage books, napkins wrapped with riddles and teapots adorned with kings and queens.

The Vibe
Three words:  Alice in Wonderland; this theme is throughout, the hotel, which Sanderson hosted the movie premiere not long ago. Like all Morgans Hotels, the concept is based on theatre, and in this context, no one is more theatrical than Starck. Bold and bright colours create a unique experience, only similar to that of the Delano in Miami.

Inside the hotel – 9/10
This is a fun hotel, offering a bolthole, a party and a bedroom – wanting anymore, would simply be selfish. But fine, should you want more, ok there’s the coolest pool table room you’ll likely ever set foot in.

Outside the hotel – 9/10
You’re in Central London, an area that some deem fit to call Noho, because it’s just North of Soho. I call it Fitzrovia, a charming neighbourhood that gives you a sense of community and good proximity to shops, offices and restaurants. This part of London, much like Dali himself, has experienced a renaissance.


Image courtesy of Morgans Hotel Group

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Imran Hussain
Current Editor of The Hotel Culture. In previous roles he has worked within the boutique hotel sector for over 10 years including myhotels group & the Great Northern Hotel holding the title Marketing Director at both. He has secured European Hotel Design nominations, best website awards and created cultural marketing initiatives as well as delivering strategic brand partnerships with the likes of Film4, Tiffany & Co., Somerset House, Coco de Mer and A Hedonist's Guide to. Follow Imran @Imran_Hussain Or read more about him at his contributor page

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